We are often asked if social media is a fad that businesses should ignore… this video will answer that question better than any paragraph we could write.
Social media marketing is here to stay and a power that any business, large or small, local or international, must give consideration to. A fully implemented social media strategy is not a simple thing. Simply having a Facebook page or a few followers on Twitter or Linked In is not a strategy; it represents the lack of a strategy.
Peter Celnicker has been called the business czar of social media. His strategies have helped some of the biggest businesses in the country penetrate the social scene and dramatically impact business operations.
Social media is one of the most fluid things in an online penetration strategy. Social networks grow and die very quickly, and staying on top of what these networks are doing that presents opportunities and limitations to companies is critical. There are over 500 million people who spend over 9 billion minutes each and every day on social media sites. They represent the largest market opportunity in this decade, and putting a robust plan in place to take advantage of that opportunity is simply good business.
-Peter Celnicker, President, Deliverabilities
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