Press releases are a valuable way to formally announce meaningful events and developments in your business to the world. They are an outstanding way to build back links and credibility, and to drive traffic to a website.
There are many companies that use press releases as part of their model, but none that use them like we do. We look at a press release as an active opportunity to use the short burst of media attention to drive long term results to your product or service.
The submission of a press release is just the first step to effectively leveraging this tool to capture the most effective result.
Our team will manage every aspect of your release including:
- Release creation
- Release submission to syndication service
- Manual release to local or industry sources
- Capture of initial high PR value links
- Build webpage or post around release
- Leverage release through all social media outlets
- Build follow-up social media campaign to expose press
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