Failure to do this one single step can cost you ten of thousands in real money. Trying to compete in the wrong keywords can cause you to waste money chasing targets that don’t deliver traffic at all or that deliver traffic that is irrelevant to your product or service.
The difference between the number 1 result for a Google search term and the number 4 result can be a difference of over 500% in terms of traffic. Understanding the ramifications this has on real businesses and their bottom line means we can help you create a powerful strategy and implement it to ensure you get the traffic you need to really change the results of your business.
Keyword strategy is as much art as it is research. It requires an in-depth understanding of search results, PPC prices, and being able to determine how much real competition there is for any given term. Imagine a car race. If a car left yesterday and is doing 65 mph, and you leave today on the same course and go 150 mph, you will inevitably catch them. On the flip side, if it left yesterday doing 150 mph and you are doing 150 mph today, you won’t ever catch them. The same is true in SEO. It takes a lot of looking, digging, and understanding not only where your competition is but what they are doing to stay there. Basically we must establish how fast they are driving and see if it is feasible for us to go faster! It is a constant game of cat and mouse, and a game we are very good at playing.
-Peter Celnicker, President, Deliverabilities
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