Today’s Blog
Today’s business landscape is changing, it is challenging and it is concerning for those actively engaged in moving commerce forward.
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Outsourcing Marketing
Are you looking at outsourcing marketing to a 3rd part vendor? If you are there are some very important things you need to keep in mind. First not all providers are created equally. -
Marketing Consultant
Choosing a is a difficult task. I have had the opportunity to be on both sides of the board room table, as the client and the consultant. I have learned some very valuable lessons which I will share with you. When picking a marketing consultant keep the following 3 things in mind. -
Crisis vs. Opportunity
I believe that the word crisis has received some bad press over the years. Webster defines a crisis as a stage in a sequence of events at which the trend of all future events, for better or for worse, is determined; a turning point. I have long taught my clients that crisis is not a bad thing.
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